Serge Primi, Owner

Serge  is a chartered professional accountant (CPA) and was a partner with KPMG for more than 20 years. His passion for wine took it over.

Since he was young and from his family origin, he has been highly interested by the wine and has acquired enough knowledge to go forward with the big step.


However, he considers that the best strategy was to retain a well experienced oenologist, an agronomist and a manager  who has completed his university degree in viticulture and oenology in the region of Champagne.

Christiane St-Onge, Co-owner

Christiane has a master degree in library and was in charge of the  Robert-Bourassa library in Outremont for over 15 years. Retired in early 2020, she now can be active in the vineyard activities.

Born in Drummondville and daughter of a farmer, she discovered a passion for the vine and, of course, for the tasting of what is made of it. 

Robin Kristner, Director of the vineyard

Born in Hautvillers, in Champagne (France), he achieved his university degree in oenology and viticulture in Champagne and in Alsace also.

Fifth generation of winemakers, Robin built his strengths in Quebec and in New-Zealand as well . His expertise and knowledge greatly contribute to the vineyard.


Vintage & Associés, Wine agency 


Is a young wine agency with a presence on the Quebec (SAQ) and Ontario (LCBO) markets. She stands out thanks to her small dynamic team and her very personalized approach. 

Vintage & Associés exudes class, richness and authenticity by targeting quality wines that highlight the terroir and the people behind the product.

Jérémie d’Hauteville, Oenologist

Jérémie is from the region of Beaujolais and obtained his degrees at University of Montpelier in France.

Co-owner of Oenoquébec, he worked as an oenologist in France and in Lebanon.


Jasmine Primi


Bachelor of Business Administration (McGill and UQAM), Jasmine brings her ideas and her two cents on the operations of the vineyard.